This title may, on first reading, seem completely paradoxical. Yet as future designers and in light of new environmental challenges, we need to rethink our creative habits and adapt our attitudes to design.How can we transform the framework for today’s luxury into tomorrow’s more responsible one?Despite their differing approaches, I am convinced that it is possible to create spaces with the artisanal, social and cultural values of luxury but through a more responsible approach: reuse. This dissertation aims to demonstrate that luxury interior architecture can become a genuine ambassador for a new and more environmentally-aware culture.