This research project aims to contribute to considerations of the role of the photogenic aspect of buildings in the evolution of architecture and interior architecture, with a particular focus on the role of Instagram, the number one social network for sharing photos. We will attempt to answer the following questions: does the photogenic aspect of architecture necessarily need to be “Instagrammable” for its true value to be recognised? Does our appreciation of beauty in architecture, as associated with the beauty of technique, in fact have a very specific contemporaneity? We will seek to understand the links between architecture and photography to demonstrate how, through a paradigm shift, social networks influence our interpretation of buildings and give rise to photogenic architecture
